About Us

We’re an innovative and experienced eCommerce agency dedicated to delivering impactful solutions. With a legacy dating back to 2006, On Tap is one of the longest-standing experts in the eCommerce space. As the first Magento Solution Partner in the UK in 2007—and among the first five globally—we’ve been at the forefront of digital commerce from the start.

Our expertise has since grown to include platforms like Adobe Commerce, Shopware, Shopify, BigCommerce, and more. In September 2024, On Tap officially joined the ecosystem of BSS Group—the trusted full-service eCommerce solutions provider, for strategic global expansion.

We’re seeking a hands-on Marketing Lead who turns strategy into results. You’ll build and scale a lean, high-impact marketing engine focused on generating qualified leads and supporting sustainable business growth. This role combines leadership and execution—you’ll guide the team, collaborate with senior stakeholders and sales, and take full ownership of our positioning, messaging, and performance.

Key Responsibilities

  • Develop and lead our go-to-market and demand generation strategy across paid, organic, and partner channels
  • Plan and execute multi-channel campaigns: email, PPC, SEO, events, and more
  • Design and optimize automation workflows and lead nurture sequences
  • Plan and manage conversion paths: landing pages, forms, lead magnets, email drips
  • Direct content strategy—case studies, blog posts, guides—to support pipeline goals
  • Align closely with sales on ICP, lead quality, and reporting
  • Analyze campaign and pipeline performance, delivering actionable insights
  • Test, iterate, and scale what works—fail fast, learn faster
  • Manage agencies/vendors as needed while keeping core execution in-house

Qualifications

  • 4–6+ years of global B2B SaaS or tech marketing experience, including 2+ years leading internal and outsourced teams
  • Proven track record of lead generation and marketing automation
  • Experience building funnels from scratch and aligning marketing with sales
  • Strong grasp of low-volume, high-value markets and complex buyer journeys
  • Comfortable switching between strategy and execution—you’re hands-on
  • Data-savvy: you track performance, optimize conversions, and justify spend
  • Outcome-driven: you measure success by qualified leads and pipeline, not just channel metrics
  • Excellent communicator, confident working with senior stakeholders and cross-functional teams
  • Excellent English (7.0 IELTS or equivalent)
  • Highly organized, proactive, and accountable

Nice to Have

  • Experience marketing to ecommerce merchants using Magento, Shopify, or related platforms
  • Strong understanding of SEO, SEM, and B2B content strategy
  • Background in writing clear, compelling, and value-driven messaging—especially for technical or ecommerce-savvy audiences

Benefits

  • Salary: Up to 40M, reviewed every 6 months
  • Growth and learning opportunities across technologies and platforms
  • 5-day workweek (Monday to Friday)
  • Agile working environment that respects differences and focuses on human development
  • Team-building events, picnics, and summer trips
  • Scenic office on 15th floor. Free access to tea and coffee
  • 13.5 days of annual absence (12 days in accordance with the law + 1.5 days company trip)
  • Social and health insurance in accordance with the Vietnam Labor Code
  • Birthday gifts, seniority allowance, course & certificate coverage
  • Location: Vinaconex Dimond Tower, 359 C Bạch Mai