About Us
We’re an innovative and experienced eCommerce agency dedicated to delivering impactful solutions. With a legacy dating back to 2006, On Tap is one of the longest-standing experts in the eCommerce space. As the first Magento Solution Partner in the UK in 2007 – and among the first five globally -we’ve been at the forefront of digital commerce from the start.
Our expertise has since grown to include platforms like Adobe Commerce, Shopware, Shopify, BigCommerce, and more. In September 2024, On Tap officially joined the ecosystem of BSS Group – the trusted full-service eCommerce solutions provider – for strategic global expansion.
About the Role
We’re looking for a detail-obsessed, data-driven Growth Marketing Specialist who thrives on measuring everything and optimising relentlessly. This is a hands-on execution role, you’ll work closely with the leadership team to ensure every marketing and branding initiative is tracked, analysed, and refined to drive qualified leads and sustainable growth.
You’ll build the measurement infrastructure around them – owning the metrics, dashboards, and feedback loops that tell us what’s working, what isn’t, and what to do next. You’ll operate with close alignment to senior stakeholders, bringing marketing performance into sharp focus across every channel.
Key Responsibilities
Measurement & Performance Oversight
- Own the performance tracking framework across all marketing and branding activities – ensuring every initiative has clearly defined KPIs before launch
- Build and maintain dashboards that give leadership real-time visibility into what’s moving the needle
- Lead weekly/monthly performance reviews, surfacing insights and recommending concrete optimisations
- Translate data into decisions: identify underperforming channels, double down on what works, and retire what doesn’t
Growth Execution
- Contribute and execute growth experiments across acquisition channels (SEO, paid, content, email, partnerships)
- Build and optimise conversion funnels – from first touch to qualified lead – using A/B testing and iterative refinement
- Collaborate with SEO, content, and ads specialists to align execution with measurable outcomes
- Support sales alignment by ensuring marketing output directly contributes to pipeline and revenue metrics.
Qualifications
- 3 – 5+ years of experience in growth or performance marketing, ideally within a B2B tech or eCommerce agency environment
- Strong analytical foundation: you live in dashboards and know how to extract insight from noisy data
- Hands-on experience with marketing analytics tools.
- Proven track record of building or optimising conversion funnels and lead generation programmes
- Experience running structured experiments (A/B tests, channel pilots) with documented results
- Deep understanding of attribution, conversion tracking, and multi-touch measurement
- Comfortable in low-volume, high-value B2B markets with complex, multi-stakeholder buyer journeys
- Highly organised, proactive, and accountable – you don’t wait to be told something isn’t working
- Excellent written and verbal communication skills in English. IELTS 7.0 or above.
Nice to Have
- Familiarity with the Magento, Shopify, or Adobe Commerce ecosystem
- Experience in a digital agency or consultancy environment serving eCommerce clients
What We Offer
- Salary: Up to 40M, reviewed every 6 months
- Be among the first to shape an innovative team led by visionary and outstanding leaders.
- 5-day workweek (Monday to Friday, 8:30 AM to 5:45 PM)
- Agile working environment that respects differences and focuses on human development
- Opportunities to participate in clubs: Football, running, game, etc.
- Team-building events, picnics, and summer trips
- Scenic office on 14th, 16th, 18th, 19th, and 20th floors. Free access to tea and coffee.
- 13.5 days of annual absence (12 days in accordance with the law + 1.5 days company trip)
- Social and health insurance in accordance with the Vietnam Labor Code
- Birthday gifts, seniority allowance, course & certificate coverage
