Digital Marketing Executive

The Digital Marketing Executive will take ownership of planning, executing, and tracking marketing initiatives across our current and upcoming Shopify apps.
Perform market research and competitive analysis to support product positioning and promotion.
Work closely with product, design, and partnership teams to build the marketing plan and ensure alignment with overall strategy.
Plan, track, measure, and report on key marketing performance metrics via Google Analytics 4, Google Search Console, Bing Webmaster and other tracking tools.
Implement SEO strategies (On-page and Off-page), including target keyword research, optimization of site structure, meta tags, URLs, and other webmaster responsibilities to improve search engine visibility.
Create email marketing campaigns: newsletters and automated emails on email tools (Brevo).
Design and build landing page (WordPress, Elementor). Manage the main website and supporting websites.
Design promotion banners (Figma) and other marketing materials for the app.
Use user insights and data to recommend product improvements.

A minimum of 1 year of digital marketing experience in a product-led SaaS organization
Strong communication skills with the ability to engage effectively with various stakeholders and work collaboratively across teams
Proficient in tools such as Google Analytics, Google Search Console, Ahrefs, or similar platforms.
Proficiency in written and spoken English, equivalent to an IELTS score of 6.5 or higher
A passion for exploring innovative promotional ideas, testing hypotheses, and utilizing data-driven insights to refine strategies
Self-initiative and project management abilities, with a genuine enthusiasm for working in a fast-paced and innovative software environment
Able to research and analyze target audiences to create content and campaigns that meet user needs and drive engagement.

Salary package: up to 14M Gross/month depending on your experience.
Work directly with an experienced manager in a challenging, competitive field.
Bonuses: 13th-month salary, Tet bonus, seniority bonus, etc.
Work in a tech company where over 90% of employees are born in the 1990s. Open working environment with empowerment for implementing new proposals and professional skills development.
Full social insurance (BHXH), health insurance (BHYT), and other benefits as required by law.
13.5 days of annual leave (12 days as per regulations and 1.5 additional days for annual vacation).
Open workspace with many amenities: free tea and coffee, a library, massage chairs, PS5, etc.
Participate in company activities: team building, member birthdays, excursions, company anniversaries, charity, etc.